Why Spark
Cheaper than a hire. More complete than a platform.
vs. a full-time hire
Senior expertise, without the headcount.
A senior measurement lead costs far more than their salary, and takes months to find and ramp up. I start in weeks, work to a fixed scope, and you decide what comes next.
Full-time senior hire, first year$290k+
- Salary $200k
- Benefits & payroll taxes ~$50k
- Recruiting fees & interview time ~$40k
Spark Measurement, first year$128k
- Ignite, the 12-week program $48k
- Always On, ongoing support $80k
No benefits, recruiting fees or permanent headcount.
Time to results
Months. Hire costs are typical estimates for a senior measurement lead in the US.
Hire
Recruiting
Ramp-up
Delivering results
Spark
Ignite
Always On, part-time support
vs. MMM and testing platforms
The whole program, not one model.
Platforms run an MMM or an experiment and hand you the output. I work inside your team until the numbers make sense and people act on them.
Capability
MMM / testing platform
Spark
Runs a marketing mix model or an experiment
Audits your existing data, tracking and attribution
Decides what to test and when, based on your business
Connects MMM, experiments and attribution into one view
Works inside your team, week to week
Builds reporting that marketing and finance both trust
Trains your team to run the program themselves
No long-term software contract
Ready to supercharge your marketing team?
Book a 30-minute call. We’ll talk through how you measure today and whether the program is a fit.