How we work

Three ways to start

Every engagement starts with Discover. From there, pick how far we go together: a plan, a working program, or a program your team can run on its own.

1 month

Strike

  • Discover
  • Build
  • Embed

Audit your data, attribution and reporting. Talk to the people who make budget calls. Leave with a prioritized measurement plan.

2 months

Kindle

  • Discover
  • Build
  • Embed

Everything in Discover, then I design and launch the first experiments, stand up the model, and build reporting around the decisions you need to make.

3 months

Ignite

  • Discover
  • Build
  • Embed

The full program. After the build, I read the results, set a testing cadence and budget rules, train your team, and hand over a playbook they can run on their own.

Then: Always On After any option, stay on with part-time support, about a day a week, to keep tests running and decisions on track.

What I help with

Each service can stand alone. Most clients start with one of the three programs above, which bring them together.

Ready to supercharge your marketing team?

Book a 30-minute call. We’ll talk through how you measure today and whether the program is a fit.